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Research papers

Fine fragrances

The paper considers some different factors which have influenced the marketing of Fine Fragrances and whether successful brands from the fast moving consumer goods market can provide any clues to improve the success rate in the Fragrance field....

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Gerry Landers
June 15, 1993
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Citation

Landers, G. (1993a, June 15). Fine fragrances. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/fine-fragrances